Since 2008, Soviet March – the parodic main theme of EA’s Command & Conquer: Red Alert 3 – has become a cultural phenomenon, amassing hundreds of millions of views on YouTube and tens of millions of streams across digital music platforms.  Fuelled by fan remixes and covers, meme culture and live performances, the theme’s impact has outgrown its original context, securing its place as a recognisable and enduring piece of contemporary media music, and as an iconic theme within the history of game scoring.